Retail Web sites pitch personalized services
Beyond navigation that makes sense and easy checkout that’s trustworthy, savvy shoppers prefer Web sites that offer extras such as free shipping and a liberal return policy, online retail experts say.
“The technology process of ordering with ease is important,” said Mary Enderle, analyst for the Enderle Group, an emerging technology advisory firm in Silicon Valley. A frustrated customer is an unhappy one who won’t come back.
Online shoppers also tend to buy brands they’re familiar with and are driven to sites by word of mouth.
Check out these online retailers for unique and/or personalized service:
An e-mail service that scours Web sites for sales of labels that you preselect after signing up. There are 500 brands and 80 retailers, ranging from Nordstrom to Yoox.com. The customer controls the number of e-mails she or he receives per week.
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