Social Networking Helps You Find Solutions
Online social networking has become the de rigueur method used today–and sites such as Facebook and LinkedIn offer the promise of extending your reach and making useful business contacts.
But the efficacy of online social networking for business has been debatable. When you begin, you often give far more to the community than you receive, and it’s hard to separate business networking from networking to build personal connections. While some argue that personal networking adds value because it helps you increase your contacts, others shy away altogether for fear of getting sucked into unproductive activities like endless instant-messaging and following Twitter feeds.
And there’s no simple formula that indicates how much time we need to spend on social networking sites in order to see results with an increasing number of useful contacts and improved business growth. Nevertheless, as successful networkers argue, it’s good, even important, to get started so that the contacts are there when you need them.
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