TribalGlu eyes Spanish links
Silicon Valley digital media consortium Comunidad M will distribute Tu Yo Ahora, TribalGlu’s hosted mobile social community for Spanish speakers, in a deal that TribalGlu chief executive Roger Grice says will be quite substantial.
Members of Tu Yo Ahora will pay a monthly subscription using a premium text messaging service, and will then be able to chat with each other, create and view user profiles, and access music, videos and images.
TribalGlu parent company Lateral Profiles has about 40 staff split between its offices in Auckland and the Philippines. TribalGlu, which develops software for companies in the communications sector, has three staff and offices in Auckland and Los Angeles. Mr Grice says Lateral Profiles first delivered the platform to Vodafone New Zealand in 2000, which then offered TXTChat services to its customers.
He says the platform offers a range of social networking features such as chat services, photo-sharing and games, and clients can choose which services they wish to offer their customers.
Comunidad M, which specialises in gaming and video sharing applications, will market Tu Yo Ahora – which means “You Me Now” – to its two million subscribers in Puerto Rico, and then look to the Latin American and US Hispanic markets. TribalGlu is expanding into the maturing United States market and expects to announce deals there within the next few months.
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